There is a little bit of conflict between plush toys and packaging. While most toys rely on packaging for the overall appeal, should you do the same for your stuffed toys? If you're going to make custom toys, should you consider customized packaging as well?
Packaging can do wonders for toys. It can also add value because packaging sometimes makes the toy look more expensive than it really is. It can make your toy cuter which is important because a lot of toys rely on the cuteness factor for their success. So you must be asking why would there be a conflict between plush and packaging.
Try to imagine yourself in a toy store looking for plush dolls. It goes without saying that the first thing that you'll consider is the look of the doll. Once something catches your attention, you're going to approach it to check it out even further. Next, you will touch it to see how it feels and maybe even hug it.
This is where the conflict comes in. Let's say you're going to make stuffed dolls with customized packaging. So you put some effort into designing packaging without really taking the plush toy into consideration. This can backfire in two ways. Firstly, the packaging can actually prevent others from seeing the true beauty of the toy. It can distract your prospective customers which may lead to have the toy unnoticed by the customer. So if your customers scan the toy store looking for a cute plush toy, they might notice your cute packaging but they'll skip it. Unfortunately, your cute packaging got in the way.
Secondly, the packaging can affect the overall feel of your stuffed toys. If your toy is wrapped in something like plastic, they won't be able to touch it to check how it feels like. The overall feel of the stuffed doll is its selling point. If they can't feel it, they'll probably skip it.
But there are advantages to packaging. Done correctly, it can add value to the toy. Just make sure that it doesn't take any spotlight away from the true star of the show. In order to do so, make sure that it complements the toy as a whole.
Also, packaging helps protect your toys during transit. If you ship your plush dolls around, there's the danger of the box getting crushed. Wrapping them in plastic gives them a protective vacuum to help prevent this. It can also help protect your toys from harmful dirt, dust and moisture. But make sure to put in a safety hazard warning that the packaging should be kept out of reach of children.
So as a rule, it's helpful to pack your plush toys properly while in transit. It will be up to you if you want to keep them in the original packaging upon selling it. Just make sure that the packaging complements the toys and it brings out the true beauty of the toy and not hide it.
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