Looking for a unique, creative way to promote your business or product? Want something prospective clients will find appealing and memorable? Try a custom-made plush toy!
The Advantages of Custom Plush
As a business owner, you want to stand out. A plush toy replica of your mascot, owner, or product will attract attention among the proliferation of calendars, pens, and business cards. Unlike a card, it will be displayed, not forgotten in a pocket. Unlike an ad, it won't capture the customer's attention-only to be forgotten minutes later. Your toy makes your business visible. A customer searching through the list of plumbers in the phone book is more likely to remember the company whose mascot is a bear wielding a wrench. If that bear is realized in a plush toy, the business becomes even more memorable. Your toy is the "face" of your business. It creates an image of your organization: accessible, friendly, and caring. This is especially useful if people find your business intimidating, such as dentistry or automotive repair. Plush is also versatile. You can create any item imaginable: sporting goods, buildings, tools, vehicles, etc. Custom plush also comes in many forms, such as magnets, ornaments, "fuzzy dice," or key chains.
Promoting with Your Custom Stuffed Toy
There are many ways you can use a plush toy to promote your business. Hand them out when you make sales calls. Mail small items to potential customers, along with your business information. Scatter them as decorations throughout your showroom; allow children to play with them while customers browse. Offer them for sale as souvenirs of a restaurant, B&B, museum, or other tourism-related business. Selling your product from a booth at a farmer's market, antique show, fair, or flea market? Offering your company mascot attracts children and reminds customers who to contact when they need your services again. If you have a brick-and-mortar operation, sell your custom toy at the register, or give them away as premiums. A dentist or physician can award small toys for a good check-up (or to soothe an anxious child). Hospitals can use them to comfort young patients. Hand out a small custom-made plush toy in your salon to commemorate that first haircut. Promotion possibilities are endless!
Choosing Your Plush Toy
First, have a clear vision of your toy. Create a memorable mascot which reflects your business; "test market" it with friends and trusted customers for feedback. To avoid copyright issues, make sure your mascot isn't too similar to that of another company.
Now it's time to find a producer for your stuffed toy. Choose a company with a reputation for quality and reliability. Check their online gallery for examples of past work. Ensure your toy is made with safe, long-lasting materials and quality workmanship. Ask about customer support: will the company provide you with marketing ideas, and be available to answer questions? Finally, hire a company which includes you in every step of the design process, working closely with you until your custom-made plush toy matches your vision.
Explore the promotional possibilities of plush products!
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